There's a simple basic rule in any kind of marketing - Creative marketing creates success. The top products in the world are the result of creative marketing, new ideas and better ideas applied to all aspects of marketing from advertising to merchandising. Everything from web design to discounting deals forms part of the creative marketing process.

In this article, we will give you insight into the marketing world and maybe show you how to get a good head start into it.

Creative marketing principles

The whole essence of marketing is ideas-based. The new packaging, the new jingle, and the new promotional ideas are the ones that make waves. It can mean the difference between a standout market leader and quite literally being Brand X, success or failure with no middle ground.

The famous "Four Ps of Marketing" are in full force at all stages of creative marketing. Product, Positioning, Price and Promotions are core elements in getting a product on to the market with any real chance of success.

If you've got a product that has tough competition, you need to create a product that stands above them. Imagine trying to compete with McDonalds and just coming up with something that says "we sell hamburgers". Really, so what? Why would anyone be interested? The world sells hamburgers, and some nondescript new burger coming on the market doesn't mean a thing to anyone if you don't back it up with strong marketing.

Creative marketing examples

Some of the world's best known products are now so familiar that they don't even look like creative marketing, but when they first came out, they were ground breakers:

The Apple Logo - Simple, effective, and easy to apply to any form of packaging or merchandise. This logo is a virtual best practice manual all by itself in terms of combining image with ease of use in terms of promoting a brand image in any possible form, including media and hard product packaging.  

The Golden Arches - The famous "Big M" is one of the most easily recognized symbols in the world, after the dollar sign. Like the Apple logo, it combines high quality single image with primary colors, two of the fundamental elements of classic logo design theory.

Promotional Offers

Something as basic as "buy one get one free" doesn't look too creative now, but it's an element of creative marketing which is often totally ignored. Commercial marketing is one of the hottest selling and most effective ways of marketing any product. It also helps brand penetration into the market, another key element in success.

Packaging and Merchandising

He best known example of packaging as a marketing tool is the Coca Cola bottle. This is the single most distinctive packaging in marketing history, and it still sells well.

Internet Marketing Creative Tools

The one and only known marketing certainty online is that good website design beats anything else. It attracts genuine interest, and adding other creative marketing ideas can't get any easier.

Creativity is the whole basis of branding. To have a market identity, that identity must be associated with a whole suite of creative inputs. Put creativity first and any campaign will definitely get results.

Guest Writer
Tom Mallet

Tom Mallet is an Australian freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He is published more than 500 articles about various topics, including web design and website design.